The size and the shape of a product can influence how much consumers want it. Just ask Coke.
Packaging design matters. It’s not just that people want to buy a sleek, cool package. It’s that factors such as the size and shape of a product can influence how much consumers want it, according to University of Chicago psychologist Sian Beilock.
“Subtle changes in the placement or packaging of products can have big effects on people’s desire to buy them,” Beilock tells NPR. In one study, the scientist asked volunteers to move one of two objects on a table, whichever one they preferred. The study’s subjects were more likely to grab a spatula or a spoon placed with the handle pointed toward them than one that was placed with the handle facing away. More than 60% of the time, people liked the object that was easier to grab.
The lesson here for any designer who wants his or her product to fly off the shelves? If you want it to sell, make it more convenient to hold.